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, Stock Forum
) (14 cents)
I featured Keek to paid Ticker Trax subscribers at 12 cents. The stock gained 58% by the end of June but fell back in July as they have a weak share structure with too many short term “traders”. This pullback has created an opportunity for me to introduce Keek to weekend Stockhouse visitors.
Every time KEK runs to 19 cents it gets hammered in the weeks following. The board recognizes this and that is part of the reason they hired a powerhouse corporate communications company (www.blueshirtgroup.com
) three weeks ago to try and move more paper into U.S. institutional hands. They will focus on this through 2014.
Alexandra Cameron the new CEO from New York is doing a tremendous job and the company is fortunate to have her on board. They announced two more senior executive appointments this past week as they work to build an east coast social media powerhouse based in New York (versus Silicon Valley).
One a veteran in digital media who will head up strategies for Europe and the Middle East where Keek is very popular (he will be based in London) and the other was a board appointment Wednesday - a highly skilled advertising and marketing executive from New York.
My seven page report is a theoretical evaluation based upon Keek's ability to grow its top line revenue and build engagement of a very large database of 67 Million registered users
The valuation of these social media companies is driven by their ability to create "active" engagement - referred to as "Active" users
- for Keek that is currently in the range of 10 to 11 million users. This valuation targets their ability to grow that to a minimum of 15 million by Q1/15.
In addition, the appointment mid June of Jamie King
(Chief Product Officer) was a very important development as it provides insight into Keek's growth potential.
Jamie King Bio
Rockstar Games was founded in New York City in 1998 by five people including Jamie King (VP of product development). Rockstar became the publisher of the Grand Theft Auto series that sold over 150 million units (British DMA Design started the game in 1997). This was one of the most successful (and controversial) games in gaming history.
Grand Theft catapulted Rockstar and allowed them to expand into many other areas of game development. Eventually they became a subsidiary of gaming giant Take-Two Interactive where Jamie King was a Director of Development at T2.
Over his career King has more than 90 video games to his credit and managed over 750 employees across eight studios
. In that role he worked with engineers, designers and artists.
In 2007 he founded 4MM Games with Gary Foreman and Def Jam's Paul Coyne in 2009. 4MM eventually ran into cash-flow problems as they hit many 3rd party delays and obstacles on a very aggressive path focused on hip-hop.
While 4MM was a financial failure it allowed Jamie King to experience the highs and the lows of the industry. While some will view this as failure (glass half empty), I prefer to view this as being very valuable (glass half full). There is tremendous talent and "real life" experience here that should prove to be a valuable asset to Keek.
I would also assume that Mr. King must see substantial growth and opportunity with Keek or he would not be wasting his time with a 14 cent social media stock.
Below are relevant excerpts from Keek's June 12th news release
Mr. King will oversee the product team and his primary focus will be on delivering a compelling user experience, consistently improving upon the product offering and creating opportunities for the 67 million Keek members worldwide to share superior content, which is expected to result in deeper engagement. He will be expanding the product team in both New York and Toronto, and will report to Keek CEO Alexandra Cameron.
Keek CEO Alexandra Cameron said: "Jamie will bring tremendous leadership to our team from a user experience perspective. A core piece to our forward strategy is the acquisition of world-class talent and groundbreaking thinkers. Jamie fits that criteria. He has a wealth of knowledge in the youth product space and understands how young minds think, connect and like to be challenged. Most importantly, he understands the culturally significant role Keek plays in the lives of a new generation around the globe. Keek is social, video and mobile. Jamie gets how exciting that proposition is and we are excited about continuing to build something remarkable together."
"I have always worked with innovative, game-changers. What Keek has done over the last few years is no exception," said Mr. King. "36 Seconds has proved to be just right for the 67 million users that have made us the dark horse in the video social space. You can't deny the momentum Keek has. We are not just a player in the category, we are going to define it. The kind of creativity we can expect is boundless and we're about to take a fantastic journey with Keekers around the world!"
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Disclosure: Danny Deadlock owns 300,000 shares of Keek acquired in the open market