InvenSense,
Inc. (NYSE: INVN), the leading provider of MotionTracking™
devices, and Avnet Memec, an Avnet,
Inc. (NYSE: AVT) company and leading global technology distributor,
announced the formation of a pan-European value-added distribution
agreement. With the new partnership, Avnet Memec is chartered with sales
and value-added support for InvenSense’s MotionTracking devices
throughout Europe and Israel.
“Aligning with InvenSense is very exciting as they have industry-leading
MEMS sensors, and their 6- and 9-axis MotionTracking devices are
particularly compelling and innovative,” said Steve Haynes, President of
Avnet Memec. “Also, their proven products meet the expanding demands of
consumer electronics OEMS, as well as industrial and automotive
manufacturers. Our agreement with InvenSense is poised to open new and
exciting opportunities for both organizations throughout Europe.”
“The demand for InvenSense products is growing throughout the
pan-European region,” said Behrooz Abdi, President and CEO of
InvenSense. “As Avnet Memec has a worldclass sales and support
infrastructure that is intensely focused on customer support and demand
creation, it is an ideal partner to increase InvenSense’s footprint in
this region.”
About InvenSense MotionTracking devices
MotionTracking devices are widely deployed in many consumer electronic
devices including smartphones, tablets, gaming consoles, and smart TVs
as they provide an intuitive way for consumers to interact with their
electronic devices by tracking motion in free space and delivering these
motions as input commands. Accurately tracking complex user motions
requires the use of motion sensors such as gyroscopes, accelerometers,
compasses, and pressure sensors. Fusing the sensor outputs into a single
and accurate data stream for use as input commands in consumer
electronics devices ensures an optimal user experience.
About InvenSense
InvenSense Inc. (NYSE: INVN) is the world’s leading provider of MotionTracking™ solutions
for consumer electronic devices. The company’s patented NF
Platform and patent-pending MotionFusion™ technology
address the emerging needs of many mass-market consumer applications via
improved performance, accuracy, and intuitive motion- and gesture-based
interfaces. InvenSense technology can be found in consumer electronic
products including smartphones, tablets, gaming devices, optical image
stabilization, and remote controls for Smart TVs. The company’s
MotionTracking products are also being integrated into a number of
industrial applications. InvenSense is headquartered in Sunnyvale,
California and has offices in China, Taiwan, Korea, Japan, and Dubai.
More information can be found at www.invensense.com.
About Avnet Memec
Avnet Memec, a business unit of Avnet Electronics Marketing EMEA, is a
highly specialised semiconductor distributor, operating on a
pan-European basis and employing a significant number of engineers to
support customers’ design efforts. Avnet Memec specialises in highly
innovative suppliers and technologies, which will help a variety of
customers to differentiate their designs. Its area of specialisation
extends from Analog and Microcontrollers to RF, Datacom and Networking.
The business unit operates out of 31 offices in 19 European countries
and represents major semiconductor franchises on a pan-European basis. www.avnet-memec.eu
