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HFF To Market Greystone's 36-Unit Warehouse Conversion "Printhouse Lofts" in Prime Williamsburg


Greystone, a New York-based real estate development and financial group, has retained HFF to market its successful Printhouse Lofts building for sale. Located at 139 North 10th Street in Williamsburg, Brooklyn, the 6-story, 36-unit warehouse conversion is a Class A luxury boutique rental building in a prime location between Bedford Avenue and Berry Street.

Built in 1910 as a warehouse loft building, the original architectural and design elements of Printhouse Lofts offer authentic and historic character, including exposed brick walls, soaring 11-13’ beamed ceilings and oversized windows, complemented by the recent modern luxury living upgrades such as stainless steel appliances and high-end condo-quality finishes.

Printhouse Lofts’ market-rate unit mix includes 28 one-bedrooms, six two-bedrooms and two three-bedrooms. Two of the ground floor apartments share a 50-foot-long glass solarium. The building’s amenities include a virtual doorman, video intercom system, laundry facilities on each floor, bike storage and 2,500 square feet of shared roof deck space, offering 360-degree panoramic views of both the Brooklyn and Manhattan skylines.

“The rapid pace of leasing for Printhouse Lofts is a testament to the design and finishes that complement a prime location in Brooklyn,” said Jeffrey Simpson, head of Greystone Property Development. “Our vision for developing this site was to offer a flawless mix of modern luxury and authentic touches, such as original timber beams, exposed brick, and unique outdoor spaces that will draw residents for years to come.”

“The physical attributes and unit finishes at Printhouse Lofts have created a new standard for luxury loft apartments in Brooklyn, offering a rare opportunity to acquire a newly redeveloped class A boutique residential property in the heart of North Williamsburg,” said Jeffrey Julien, managing director at HFF, who is leading marketing of the property.

About Greystone

Greystone is a financial services and private investment group whose original core business is real estate lending. Over the years, Greystone has added business lines that are related to, and are natural extensions of, its core business. Headquartered in New York with offices across the U.S., Greystone is active in three major business segments: Mortgage Finance, Real Estate and Healthcare. Greystone’s mission is to apply unparalleled creativity while modeling corporate compassion. For more information, visit

About HFF

HFF (Holliday Fenoglio Fowler, L.P.) and HFFS (HFF Securities L.P.) are owned by HFF, Inc. (NYSE: HF). HFF operates out of 23 offices nationwide and is a leading provider of commercial real estate and capital markets services to the U.S. commercial real estate industry. HFF together with its affiliate HFFS offer clients a fully integrated national capital markets platform including debt placement, investment sales, equity placement, advisory services, loan sales and commercial loan servicing. For more information please visit or follow HFF on Twitter at

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