TORONTO, ONTARIO--(Marketwired - July 22, 2014) - Engagement Labs (TSX VENTURE:EL), a leading social media performance measurement provider, is pleased to announce that it is to acquire Entrinsic, an innovative social media analytics and communications agency. Eli Singer, Founder and CEO of Entrinsic will become Chief Strategy Officer and a substantial shareholder of Engagement Labs. Singer, a visionary digital marketer, will contribute to the Company's Social Activation Lab and build relationships with brands and agencies, as well as contribute to product innovation. Entrinsic had revenues of approx. $2.4 million and adjusted EBITDA of $366,000 in 2013.
Entrinsic will be integrated with Engagement Labs' Toronto office, adding social media marketing and analytics expertise in the finance, high-tech, telecom, grocery, consumer packaged goods and auto verticals to the Engagement Labs eValue™ analytics technology and managed services offering. It is anticipated that all employees of Entrinsic will join Engagement Labs.
"I am thrilled to be joining Engagement Labs", said Singer. "Our work has always been deeply rooted in analytics based insights, an approach that has proven repeatedly successful with clients. This is a logical evolution for us as Engagement Labs has built next generation social media measurement and monitoring technology that is a game-changer for brands and agencies looking to develop great results by focusing on digital programs."
The expectations of North American marketers on social media platforms like YouTube, Twitter, Facebook, and LinkedIn have grown significantly over the last two years and will continue to rise dramatically into 2015 and beyond. Marketers will increasingly need next generation systems for scoring brand performance, finding real-time insights on niche targets, and high-technology dashboarding systems which will integrate into corporate big-data infrastructure.
"As we are solely focused on providing marketers with intelligent actionable customer engagement data, adding Entrinsic social analytics and activation expertise to our offering was the next evolutionary step for us in creating a best-in-class social technology company", explained Paul Allard, Engagement Labs' CEO. "With our Intelligent Data on Demand platform - eValue™ analytics - at the core of our business strategy, we are now able to offer our clients the next generation of social analytics systems with the insights, intelligence and optimization they need."
The consideration for the acquisition consists of a cash payment of $505,000 at closing plus 1,919,000 common shares of Engagement Labs valued at $0.50 per share for an aggregate purchase of $1.46 million. Of the 1.9 million common shares issued at closing, 1.4 million shares are subject to an escrow release of one third per year over the next three years (subject to acceleration in certain circumstances). Completion of the transaction remains conditional, subject only to the approval of the TSX Venture Exchange.
About Engagement Labs
Engagement Labs offers real-time, intelligent social media data, analytics and insights for organizations that are actively engaging on social and digital networks. The Company extracts business intelligence from user generated data (BIG DATA) and transforms it into actionable data for corporate clients, brands and social media teams. Engagement Labs created eValue™ analytics, an Intelligent Data on Demand platform for agencies, marketing teams and dashboard providers. Offered under SaaS or through an API, eValue™ analytics PRO supports the entire social marketing cycle by providing over 250 comprehensive, intelligent metrics to measure social performance and ROI for brands to evaluate and coordinate social media activities across all online channels (social media sites, forums, news and blogs). Engagement Labs is listed on the TSX Venture exchange under the symbol (TSX VENTURE:EL) and has offices in Montreal, Toronto and Paris.
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