TRANSFORMERS RESCUE BOTS Roll to the Rescue as Hasbro, Inc. and PlayDate Digital Introduce "SKY FOREST RESCUE"

DISCA, HAS

Celebrate the start of summer with a perfect storybook app for the youngest TRANSFORMERS fan! TRANSFORMERS RESCUE BOTS: SKY FOREST RESCUE, the first ever interactive storybook app based on the TRANSFORMERS RESCUE BOTS brand, launches today.

TRANSFORMERS RESCUE BOTS: SKY FOREST RESCUE is a unique storybook app that puts beginner and emergent readers at the center of the story, working as rescue cadets in training with the Burns family and the Rescue Bots to save Griffin Rock from nature gone wild!

This highly entertaining SKY FOREST RESCUE app is inspired by the hit animated series created by Hasbro Studios, TRANSFORMERS RESCUE BOTS, currently airing on Hub Network in the United States. Now, the adventures of the Rescue Bots and their human partners can be part of every child’s early reading experience in this thrilling new storybook app from PlayDate Digital, under license from Hasbro, Inc.

“PlayDate’s team of children’s experts and educators remain focused on helping preschoolers become school-ready by turning digital screens into rich, engaging, educational experiences,” said Shaan Kandawalla, Co-Founder of PlayDate Digital. “For our first TRANSFORMERS RESCUE BOTS storybook, we believe that we have created the kind of age-appropriate excitement that will make the SKY FOREST RESCUE app so appealing for emerging readers and the bold, young fans of this incredibly popular brand and television series.”

“The PlayDate Digital team has done an amazing job of bringing the TRANSFORMERS RESCUE BOTS world to life in a digitally immersive storybook. We’re excited to help get our passionate young fans reading more and actively participating in the adventures of their favorite characters,” said Jeff Popper, Vice President of Global Marketing for Hasbro, Inc. “The SKY FOREST RESCUE app gives kids the opportunity to engage with Cody Burns and all of the Rescue Bots in a stimulating new way, while reinforcing new skills. We are incredibly pleased with this terrific storybook app.”

TRANSFORMERS RESCUE BOTS: SKY FOREST RESCUE App

When a new Sky Forest tower is constructed in Griffin Rock, the city finds itself under attack by ravenous plants! In this interactive storybook adventure full of danger, excitement, incredible inventions, and very hungry vegetation, kids can roll to the rescue as a new cadet. Along with Cody and the Rescue Bots, kids can help them save the day and the Sky Forest! - $2.99, available now on iPad, iPhone, and iPod.

About PlayDate Digital Inc.

PlayDate Digital Inc. is an emergent publisher of high-quality, interactive, mobile educational software for children, designed to nurture children's emerging literacy and creativity skills. Created in collaboration with leading preschool education experts, PlayDate Digital content is built in partnership with some of the world's most trusted global brands for kids and developed and published for iOS and Android devices. More information can be found online at www.playdatedigital.com or "Like" them on Facebook and follow them on Twitter (@playdatedigital).

About Hasbro, Inc.

Hasbro, Inc. (NASDAQ:HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 180 territories around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.


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