TRANSFORMERS: AGE OF EXTINCTION - The Official Mobile Game is Now Available for iPhone, iPad and iPod Touch

HAS

DeNA and Hasbro, Inc. (NASDAQ: HAS) announced today that TRANSFORMERS: AGE OF EXTINCTION – The Official Mobile Game for the new TRANSFORMERS: AGE OF EXTINCTION feature film is now available exclusively on the App Store for iPhone, iPad, and iPod touch.

Based on Hasbro’s iconic brand and the Paramount Pictures film directed by Michael Bay appearing in theaters on June 27th, TRANSFORMERS: AGE OF EXTINCTION – The Official Mobile Game brings blockbuster action to mobile devices. Stunning graphics and intuitive gameplay immerse players in the TRANSFORMERS universe as they help the heroic AUTOBOTS defeat their DECEPTICON enemies in this fast-paced combat runner game.

Whether charging down the street in robot mode or driving at high speed in vehicle mode, the player is always in the middle of the action as they change forms during frantic missions. By customizing his or her TRANSFORMERS team with weapon and tech upgrades, the player is prepared to take on wave after wave of DECEPTICONS.

“TRANSFORMERS: AGE OF EXTINCTION – The Official Mobile Game is a fantastic game not just for people who enjoy action-packed mobile games but also for TRANSFORMERS fans everywhere,” said Mark Blecher, senior vice president digital gaming & corporate development at Hasbro, Inc. “Defeating your enemies with GRIMLOCK is a defining moment for any true TRANSFORMERS fan.”

“DeNA is known for bringing truly unique and immersive experiences to mobile, and TRANSFORMERS: AGE OF EXTINCTION – The Official Mobile Game is no exception,” said Barry Dorf, vice president of partnerships and alliances at DeNA.

TRANSFORMERS: AGE OF EXTINCTION – The Official Mobile Game is available for free from the App Store on iPad, iPhone and iPod touch or at https://appsto.re/i6gx4ZZ

Game assets, including new screenshots and the logo, can be downloaded via the following link: http://moba.ge/TransAoE

A trailer for TRANSFORMERS: AGE OF EXTINCTION – The Official Mobile Game is available to view and embed on your site via this link: http://youtu.be/CZfKArv6mvU

TRANSFORMERS: AGE OF EXTINCTION – The Official Mobile Game is coming to Google Play for Android devices soon. Players can pre-register to be notified when the game is available on Android at www.transformers-mobile.com.

TRANSFORMERS: AGE OF EXTINCTION is the fourth film in director Michael Bay’s global blockbuster franchise. Mark Wahlberg, Stanley Tucci, Li Bingbing, Kelsey Grammer, Sophia Myles, T. J. Miller, Nicola Peltz, Jack Reynor and Titus Welliver star. The film begins after an epic battle that left a great city torn, but with the world saved. As humanity picks up the pieces, a shadowy group reveals itself in an attempt to control the direction of history… while an ancient, powerful new menace sets Earth in its crosshairs. With help from a new cast of humans, OPTIMUS PRIME (voiced by Peter Cullen) and the AUTOBOTS rise to meet their most fearsome challenge yet. In an incredible adventure, they are swept up in a war of good and evil, ultimately leading to a climactic battle across the world.

Produced By Don Murphy & Tom DeSanto, Lorenzo Di Bonaventura and Ian Bryce.

Based on Hasbro’s Transformers™ Action Figures. Written By Ehren Kruger. Directed By Michael Bay.

About DeNA

DeNA (pronounced "D-N-A") is a global leader of developing and operating mobile services including free-to-play games, e-commerce and other online offerings. Founded in 1999, DeNA is headquartered in Tokyo with offices and game development studios across the globe. DeNA Co., Ltd. is listed on the Tokyo Stock Exchange (2432). For more information, visit: http://dena.com

About Hasbro, Inc.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 180 territories around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.


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