Chipotle Mexican Grill (NYSE: CMG) is expanding its official partnership
with Major League Soccer (MLS) through a new nationwide contest,
offering a trip for four to Portland, Ore. for AT&T MLS All-Star Week.
The VIP trip will include all airfare, hotel and meal expenses, as well
as special invitations and passes to 2014 AT&T MLS All-Star Week events
– including the 2014 Chipotle MLS Homegrown Game and 2014 AT&T MLS
Chipotle celebrates MLS partnership with contest offering VIP getaway to 2014 MLS All-Star Week (Photo: Business Wire)
The contest supports Chipotle’s recently established partnership as the
official fast-casual Mexican restaurant of MLS, as well as the creation
and sponsorship of the first-ever Chipotle MLS Homegrown Game, which
will recognize and feature Major League Soccer’s top Homegrown players.
The larger partnership also includes sponsorship of 12 MLS teams, as
well as a series of soccer clinics and online skills videos featuring
Starting today, customers can enter by texting the word “Homegrown” to
888222 for a chance to win. The contest will run through July 13, 2014,
and the winner will be selected on July 14, 2014. Full details of the
contest will be posted in Chipotle restaurants across the U.S. starting
today and continuing for the duration of the contest, and can also be
found by visiting: http://www.chipotlehomegrown.com/#win.
The full prize package will include:
First-class round trip airfare for four (4) and four-night hotel stay
in Portland, Ore. (August 3-7) with all meals, invitations and passes
to the 2014 AT&T MLS All-Star Week events included
Premium tickets to the 2014 Chipotle MLS Homegrown Game (Monday 8/4),
premium tickets and pre-game field passes to the 2014 AT&T MLS
All-Star Game (Wednesday 8/6), assorted All-Star Game and Chipotle
merchandise and a coupon for a burrito party for 20 people
Ticket information for the first-ever Chipotle MLS Homegrown Game will
be announced in the coming weeks. For details about Chipotle’s
partnership with MLS and for ticket information, visit http://www.chipotlehomegrown.com/.
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea
that food served fast did not have to be a typical fast food experience.
Today, Chipotle continues to offer a focused menu of burritos, tacos,
burrito bowls (a burrito without the tortilla) and salads made from
fresh, high-quality raw ingredients, prepared using classic cooking
methods and served in a distinctive atmosphere. Through our vision of
Food With Integrity, Chipotle is seeking better food from using
ingredients that are not only fresh, but that—where possible—are
sustainably grown and Responsibly Raised™ with respect for the animals,
the land, and the farmers who produce the food. In order to achieve this
vision, we focus on building a special people culture that is centered
on creating teams of top performers empowered to achieve high standards.
This people culture not only leads to a better dining experience for our
customers, it also allows us to develop future leaders from within.
Chipotle opened with a single restaurant in 1993 and currently operates
more than 1,650 restaurants including six ShopHouse Southeast Asian
Kitchen restaurants, and is an investor in an entity that owns and
operates one Pizzeria Locale. For more information, visit Chipotle.com.
ABOUT MAJOR LEAGUE SOCCER
Headquartered in New York City, Major League Soccer is the top-flight
professional soccer league in the United States and Canada. MLS features
many stars from the U.S., Canada, and around the world. Major League
Soccer’s 19th season began March 8. The League’s 19 clubs for
2014 include the Chicago Fire; Chivas USA; Colorado Rapids; Columbus
Crew; D.C. United; FC Dallas; Houston Dynamo; LA Galaxy; Montreal
Impact; New York Red Bulls; New England Revolution; Philadelphia Union;
Portland Timbers; Real Salt Lake; San Jose Earthquakes; Seattle Sounders
FC; 2013 MLS Cup Champion Sporting Kansas City; Toronto FC and Vancouver
Whitecaps FC. Expansion teams New York City FC and Orlando City Soccer
Club will begin play in 2015. An expansion team in Atlanta will begin
play in 2017. For more information about MLS, log on to www.MLSsoccer.com.
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