Pulse Beverage Reports 30 Percent Increase in Third-Quarter Revenues Over Prior Year

PLSB

Natural Cabana(R) Lemonade Listings Increase 88 Percent to 17,000

Pulse Beverage Reports 30 Percent Increase in Third-Quarter Revenues Over Prior Year

Natural Cabana(R) Lemonade Listings Increase 88 Percent to 17,000

DENVER, CO--(Marketwired - Nov 14, 2013) - The Pulse Beverage Corporation (OTCQB: PLSB), makers of the PULSE® brand of functional beverages and Natural Cabana® Lemonade, today reported financial results for the third quarter ended September 30, 2013, including a 30 percent increase in third quarter revenues over the comparable period a year ago.

Recent company highlights:

  • Pulse adds iconic Texas grocery chain, H-E-B, for Natural Cabana® Lemonade.
  • Natural Cabana® Lemonade available at more than 380 Albertsons locations, including 98 stores in the company's Rocky Mountain division (CO, E.WA, ID, MT, WY).
  • Expanded distribution agreement with Geyser Beverage Company now includes PULSE® Brand of Functional Beverages.
  • Natural Cabana® Lemonade rolled out across 187 Save Mart locations in Northern California.
  • Kmart introduces Natural Cabana® Lemonade in 87 locations in California and Oregon.
  • Pulse unveils direct-to-consumer sales of PULSE Beverage and Natural Cabana® Lemonade at http://www.pulsebeverages.com

"We are making excellent progress establishing our presence throughout the country in some of the nation's leading supermarkets and convenience stores," said Bob Yates, CEO of Pulse. "Our products are resonating well with consumers, and we are pleased that all of the stores that initially began selling our lemonades and functional beverages since launching our company are still doing so."

Financial Results

Gross sales for the 2013 third quarter increased to $1.1 million from $846,000 in the same period last year. For the nine-month period ended September 30, 2013, gross sales advanced to $3.4 million from $2.2 million in the same period in 2012.

Gross profit, as a percentage of net sales, for the 2013 third quarter was 34 percent, compared with 36 percent for the 2012 third quarter. Gross profit, as a percentage of net sales, for the nine-month period ended September 30, 2013 was 35 percent, in line with the same period last year.

Net loss for the 2013 third quarter was $736,000, or $0.01 per share, based on 51.5 million weighted average shares outstanding, versus $766,000, or $0.02 per share, based on 35.4 million weighted average shares outstanding, in the same quarter last year. Net loss for the first nine months of 2013 was $2.1 million, or $0.04 per share, based on 49.3 million weighted average shares outstanding, compared with $2.2 million, or $0.06 per share, based on 34.3 million weighted average shares outstanding, in the same period in 2012.

Total grocery, convenience and independent store listings for Natural Cabana® Lemonade increased 88 percent from the start of the year to more than 17,000.

Pulse, which launched operations in the latter part of 2011, attributed the growth to deeper market penetration and growing brand awareness, along with new packaging and flavor profiles.

At the close of the quarter, Pulse had increases in key balance sheet components as follows:

           
  September 30, 2013
$
  December 31, 2012
$
  Increase
$
           
Cash 2,415,000   745,000   1,670,000
           
Working Capital 4,111,000   1,417,000   2,694,000
           
Assets 6,448,000   3,541,000   2,907,000
           
Stockholders' Equity 5,901,000   3,193,000   2,708,000
           
           

"A recent shift in grocery industry purchasing patterns -- with many of the large retailers moving to centralized buying and a protracted period from when agreements are signed until products hit the shelves -- have delayed the timeline until next year for reaching an objective of an annualized sales run rate of one million cases for Natural Cabana® Lemonade. Nevertheless, we remain confident in our ability to continue a solid growth trajectory," Yates said. "Our distribution network has grown rapidly in an industry that historically takes five to seven years to achieve what we have accomplished in a fraction of that time."

As of September 30, 2013, Pulse had 141 distributors across 47 states in the United States, in addition to distribution in Canada, Mexico, Panama, Bermuda and Ireland.

About The Pulse Beverage Corporation
The Pulse Beverage Corporation manufactures and distributes Natural Cabana® Lemonade and PULSE® brand of functional beverages, originally developed by Baxter Healthcare Corporation, in three health platforms: PULSE® Heart Health Formula™, PULSE® Women's Health Formula™ and PULSE® Men's Health Formula™. For more information visit: www.pulsebeverage.com or email info@pulsebeverage.com. Follow Pulse Beverage on Twitter at https://twitter.com/drinkpulsebev. Become a Pulse Beverage Facebook Fan Page at https://www.facebook.com/PulseBeverageCorporation.

Forward-Looking Statements

This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, achieving an objective of an annualized sales run rate of one million cases next year. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and the company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although management believes that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the company's annual report on Form 10-K for the most recent fiscal year, quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Investor Contact:

PondelWilkinson
Judy Sfetcu
investors@pulsebeverage.com
(310) 279-5980

Media Contact:

PondelWilkinson
George Medici
gmedici@pondel.com
(310) 279-5968


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