Psychic Friends Network Surging on Social Media
Reach of Psychic Friends Network Facebook Page Has Had a Staggering 57.8% Increase Over the Previous Week, and Its Total Engagement Has Increased by a Whopping 108.8%
LOS ANGELES, CA--(Marketwired - Oct 31, 2013) - The Psychic Friends Network, Inc, (OTCQB: PFNI), a marketing and entertainment company providing on-demand psychic advice, for over two decades, once dominated the TV airwaves. And now, the newly updated 2.0 "Hi-tech" version is surging with web enthusiasts worldwide, apparently on its way to online dominance.
The NEW PFN 2.0 "plugged in" service menu which includes apps and Live Video Chat features exclusive to PFN, continues to offer standard telephone call-in services for it's more traditional customers. Fully launched only three weeks ago, with its TV ads yet to hit, 2.0 is already taking its Facebook, YouTube and Twiitter pages by storm, and the figures speak for themselves. Over the past seven days alone, the reach of the Psychic Friends Network Facebook page has had a staggering 57.8% increase over previous week, and its total Engagement has increased by a whopping 108.8%. This in addition to over 15,000 views of its new commercial on YouTube.
PFN CEO Marc Lasky says he is not surprised. "The secret to our sudden surge is at least partly due to our new relationship with Google to broadcast our commercials on highly targeted YouTube videos, As well as working with their Ad Words experts to aggressively assure that Psychic Friends Network shows up near the top in search."
All of this, couple with their concentrated social media efforts, PFN believes accounts for the social media response that the newly released Facebook and youtube figures reveal.
The internet surge, no doubt, is at least in part due to a younger generation of technology enthusiasts. According to a 2009 report from Pew Research Center, 15% of Americans have consulted with a psychic or fortune-teller for advice. With even greater numbers professing belief in elements of New Age spirituality, including 26% saying they believe in spiritual energy located in physical things such as mountains, trees or crystals, and 25% professing belief in astrology (that the position of the stars and planets can affect people's lives). More recent data from the industry research firm IBISWorld found that the psychic services industry (which includes mediumship, astrology, aura readings and other metaphysical services) has grown at an average annual rate of 2 percent from 2008 to 2012. (IBISWorld attributes the increase to the recession; "consumers concerned about their financial futures turned to psychics for guidance during the recession," said IBISWorld in its report.)
"Our continuing success tells us we are holding on to our traditional audience while generating widespread brand allegiance with a whole new generation of PFN online friends," said Lasky. "We believe PFN 2.0 will revolutionize the psychic guidance industry with our new online technology just as the original PFN revolutionized the industry with our TV infomercials."
About The Psychic Friends Network, Inc.
The Psychic Friends Network, Inc. ("PFNI") is a marketing and entertainment company providing on-demand psychic advice as well as daily and weekly horoscopes. PFNI connects customers with professional live psychic readers via telephone (mobile and landline) and through their newly developed state-of-the-art online platform enabling interaction with video chat, voice or text chat. PFNI pioneered the psychic industry with memorable television/radio marketing and infomercials generating nearly $1 billion in revenues. Please visit our corporate website at http://www.PsychicFriendsNetwork.com/ir.
To learn more about our PFN, visit http://www.PsychicFriendsNetwork.com or contact Investor Relations: at +1-866-363-3984 ir@PsychicFriendsNetwork.Com
Disclosure Regarding Forward-Looking Statements
This news release contains forward-looking statements, including statements containing the words "believes," "anticipates," "expects," "intends" and words of similar import. These statements involve known and unknown risks and uncertainties that may cause the Company's actual results or outcomes to be materially different from those anticipated and discussed herein. Important factors that the Company believes might cause such differences include: (1) concentration of the Company's assets into one industry segment; (2) the nature of the Company's business (as defined herein); (3) the impact of changing economic conditions; and (4) the actions of competitors, including pricing and new product introductions.