Axonify Inc. Teams Up With Brain Science Leaders to Advance Corporate Learning

Axonify, the Faculty of Health at York University and the Rotman Research Institute at Baycrest Health Sciences Collaborate to Deliver the Next Generation of Corporate eLearning and Cognitive Neuroscience

Marketwire

Axonify, the Faculty of Health at York University and the Rotman Research Institute at Baycrest Health Sciences Collaborate to Deliver the Next Generation of Corporate eLearning and Cognitive Neuroscience

WATERLOO, ONTARIO--(Marketwired - Oct. 24, 2013) - Axonify Inc. today announced a unique collaboration with researchers at York University and the Rotman Research Institute at Baycrest Health Sciences in Toronto that will help people working in the corporate world improve their learning and retention of information during company training.

Drs. R. Shayna Rosenbaum, Alice S. N. Kim and Sylvain Moreno, experts on psychological processes of learning and memory and their underlying mechanisms, will lead the collaboration, which will focus on memory research and knowledge retention.

Leveraging cutting edge neuroscience research on human learning mechanisms, Drs. Rosenbaum, Kim, and Moreno, together with their research team, and with investment from the Natural Sciences and Engineering Research Council of Canada, will lead the way in optimizing training programs to maximize retention of newly acquired information.

"The opportunity to partner and collaborate with an innovative eLearning software platform like Axonify enables us to not only better relate and enhance our fundamental memory research findings but also link them directly to everyday use and compelling business applications," said Dr. Rosenbaum.

Axonify's team will work closely with Drs. Rosenbaum, Kim, and Moreno, using advanced reinforcement algorithms that are already improving knowledge retention across the company's broad corporate client base.

"Embedding cutting edge research such as theirs into our platform is what truly drives Axonify forward. By using proven principles of behavioral science to reinforce learning every day, we are constantly improving our effectiveness in achieving measurable outcomes for our customers," said Carol Leaman, President and CEO of Axonify.

"We look forward to a mutually beneficial collaboration that will improve not only the way we understand the brain but also the way we train employees."

About Axonify

The Axonify platform is a next generation eLearning platform that enables organizations to easily motivate and engage employees in the learning process through the delivery of personalized, bite-sized content in the form of daily questions in topic areas those organizations care about. Using concepts of behavioral science combined with gamification, Axonify measurably improves corporate financial outcomes. The solution creates a real-time, personalized knowledge map employee by employee, which identifies and closes information gaps. Participation and success rates are measured and correlated to specific corporate outcomes that drive revenue or reduce expenses. For more information, please visit: www.axonify.com (Twitter: @Axonify).

About York University

York University is helping to shape the global thinkers and thinking that will define tomorrow. York U's unwavering commitment to excellence reflects a rich diversity of perspectives and a strong sense of social responsibility that sets us apart. A York U degree empowers graduates to thrive in the world and achieve their life goals through a rigorous academic foundation balanced by real-world experiential education. As a globally recognized research centre, York U is fully engaged in the critical discussions that lead to innovative solutions to the most pressing local and global social challenges. York U's 11 faculties and 28 research centres are thinking bigger, broader and more globally, partnering with 288 leading universities worldwide. York U's community is strong − 55,000 students, 7,000 faculty and staff, and more than 250,000 alumni.

About Baycrest Health Sciences

Headquartered on a 22-acre campus in Ontario and fully affiliated with the University of Toronto, Baycrest Health Sciences is a global leader in innovations in aging and brain health. The centre is unique in the world, combining a comprehensive system of care for aging adults, one of the world's top research institutes in cognitive science (Rotman Research Institute), dedicated centers focused on mitigating the impact of age-related illness and impairment, and unmatched global knowledge exchange and commercialization capacity.

Axonify, Inc.
Laura Martin
1 519 585-1200 ext. 203
lmartin(at)axonify(dot)com

Baycrest Health Sciences
Steph Parrott
Coordinator, Marketing and Communications
416-785-2500 ext. 5724
Sparrott(at)baycrest(dot)org

York University
Janice Walls
Media Relations
416-736-2100 ext. 22101
wallsj@yorku.ca

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