Pulse Beverage Expands Distribution Agreement With Geyser Beverage Company

PLSB

Northern California Distributor of Cabana Lemonade Augments Offering With PULSE(R) Brand of Functional Beverages

Pulse Beverage Expands Distribution Agreement With Geyser Beverage Company

Northern California Distributor of Cabana Lemonade Augments Offering With PULSE(R) Brand of Functional Beverages

DENVER, CO--(Marketwired - Oct 10, 2013) - The Pulse Beverage Corporation (OTCQB: PLSB), makers of the PULSE® brand of functional beverages and Natural Cabana® Lemonade, today announced an expanded agreement with Northern California-based Geyser Beverage Company to distribute the PULSE® brand of functional beverages throughout 17 Northern California counties. The development follows an earlier agreement with Geyser Beverage Company to distribute Pulse's entire line of Natural Cabana Lemonade in September 2012.

"Geyser is a highly regarded full-service beverage distributor serving a number of well-known brands, and we thank them for their continued support of our products," said Bob Yates, CEO of Pulse Beverage. "Our partnership with Geyser will ensure consumers will not only be able to find our Natural Cabana Lemonade throughout the Bay Area, but now also our PULSE line of functional beverages."

Geyser Beverage Company covers a total population base of more than 8.5 million, including San Francisco.

"Strategically, this development demonstrates our ability to leverage our growing Cabana distribution network for the roll out of PULSE, as well as other beverages we may launch in the future," added Yates. 

About The Pulse Beverage Corporation

The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Natural Cabana® Lemonade and PULSE® brand of functional beverages -- originally developed by a major healthcare company, in three health platforms: PULSE® Heart Health Formula™, PULSE® Women's Health Formula™ and PULSE® Men's Health Formula™. For more information visit: www.pulsebeverage.com or email info@pulsebeverage.com.

Follow Pulse Beverage on Twitter at https://twitter.com/drinkpulsebev

Pulse Beverage Facebook Fan Page at https://www.facebook.com/PulseBeverageCorporation

Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Investor Contacts:

PondelWilkinson
Matt Sheldon
investors@pulsebeverage.com
(310) 279-5980

Media Contacts:

PondelWilkinson
George Medici
gmedici@pondel.com
(310) 279-5968


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