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Pulse Beverage Signs Agreement With Kmart

PLSB

Natural Cabana® Lemonade Now Available at 87 Kmart Locations in California and Oregon

Pulse Beverage Signs Agreement With Kmart

Natural Cabana® Lemonade Now Available at 87 Kmart Locations in California and Oregon

DENVER, CO--(Marketwired - Sep 26, 2013) - The Pulse Beverage Corporation (OTCQB: PLSB), makers of the PULSE® brand of functional beverages and Natural Cabana® Lemonade, today announced that Natural Cabana® Lemonade is now available in 87 Kmart locations in California and Oregon.

"Kmart is an important and strategic partner, and we look forward to building our relationship with this iconic retailer," said Bob Yates, CEO of Pulse. "We are quickly ramping up our presence and brand awareness throughout the West Coast, further extending our great tasting beverages and PULSE® brand of functional drinks that deliver important health benefits to consumers.

"Our product distribution pipeline is growing rapidly," Yates said. "We anticipate adding new retailers in the near future on the West Coast and throughout the U.S."

About The Pulse Beverage Corporation

The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Natural Cabana® Lemonade and PULSE® brand of functional beverages - originally developed by a major healthcare company, in three health platforms: PULSE® Heart Health Formula™, PULSE® Women's Health Formula™ and PULSE® Men's Health Formula™.
For more information visit: www.pulsebeverage.com or email info@pulsebeverage.com.

Follow Pulse Beverage on Twitter at https://twitter.com/drinkpulsebev
Pulse Beverage Facebook Fan Page at https://www.facebook.com/PulseBeverageCorporation

Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Investor Contacts:

PondelWilkinson
Matt Sheldon
investors@pulsebeverage.com
(310) 279-5980


Media Contacts:

PondelWilkinson
George Medici
gmedici@pondel.com
(310) 279-5968


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