The Psychic Friends Network (OTCQB: PFNI) today released its first new TV/online commercial, a catchy jingle spot aimed at reinforcing ties with its traditional telephone-oriented audience while reaching out to the younger plugged in generation.
The commercial, Bigger, Bolder, Better, produced and directed by PFN CEO Marc Lasky, was shot in 30-second, 60-second, and two-minute versions. All three commercials feature a fast-paced original music theme, interposed with narrative and customer testimonials. Each ad touts PFNs new round-the-clock service, exclusive video chat feature, and easy accessibility by phone, computer, and mobile devices. Lasky produced and directed the original Psychic Friends Network award-winning infomercials, which went on to become one of the top grossing infomercials in TV history.
The new commercial is scheduled to be shown on broadcast and cable television, as well as streaming ads on the Internet, and on PFNs own Youtube.com channel. It will also appear on PFNs Facebook page and be sent by Twitter, text messaging, and email to widespread PFN audiences. PFN is currently working with a major email and text-messaging marketing company to give the commercial a broad reach to opt-in astrology lists worldwide.
For the first time ever, PFN advertising will exploit the new online video marketplace that, according to a new Interactive Advertising Bureau (IAB) study is particularly popular with the hard-to-reach 18-34 year old audience PFN is targeting with its new commercial. As reported in Adweek, the IAB study, conducted by Nielsen, found that overall, the audience for online video is soaring, with 58 percent of the U.S. population streaming, up from 38 percent five years ago. The study also showed that Internet video ads now have a higher audience impact than television commercials. According to the study:
- Internet ads have a 40% message recall factor as compared to 20% for TV ads
- Internet ads have a 64% general recall factor as compared to 46% for TV ads
- Internet ads have a 50% brand recall factor as compared to 27% for TV ads
- Internet ads have a 28% likeability factor as compared to 18% for TV ads
In a significant departure from advertising for the original Psychic Friends Network, time buys for the new PFN commercials will be handled through a proprietary new flexible, all-digital system. The system will enable PFN to buy more time for far less money, while targeting specific networks, time slots, programming, and online markets. Sophisticated analytics will allow PFN to measure viewer response in real time.
The new Bigger, Bolder, Better commercials are the first in what PFN plans to be an intense six-month campaign re-introducing the brand in the public mindset. The original Psychic Friends Network brought in revenues of close to one billion dollars while establishing itself as what was considered the most popular infomercial of its time. The current campaign is scheduled to culminate with the first new full-length PFN infomercial in the first quarter of 2014.
Our goal with the new ads is to preserve the upscale, sophisticated look that set the original PFN apart from its competitors and retain our traditional customers while reaching out to the new online/mobile generation, said Lasky. And we expect the new internet advertising to pull significant results from a lucrative new youthful audience that increasingly turns to the web to make its buying decisions.
About The Psychic Friends Network, Inc.
Psychic Friends Network, Inc. ("PFNI") is a marketing and entertainment company providing on-demand psychic advice as well as daily and weekly horoscopes. PFNI connects customers with professional live psychic readers via telephone (mobile and landline) and through their newly developed state-of-the-art online platform enabling interaction with video chat, voice or text chat. PFNI pioneered the psychic industry with memorable television/radio marketing and infomercials generating nearly $1 billion in revenues.
To learn more about PFN, visit http://www.psychicfriendsnetwork.com/.
Or visit our corporate website at http://http/www.psychicfriendsnetwork.com/investor-relations/
Contact Investor Relations: +1-866-363-3984 [email protected].
DISCLOSURE REGARDING FORWARD-LOOKING STATEMENTS
This news release contains forward-looking statements, including statements containing the words "believes," "anticipates," "expects," "intends" and words of similar import. These statements involve known and unknown risks and uncertainties that may cause the Company's actual results or outcomes to be materially different from those anticipated and discussed herein. Important factors that the Company believes might cause such differences include: (1) concentration of the Company's assets into one industry segment; (2) the nature of the Company's business (as defined herein); (3) the impact of changing economic conditions; and (4) the actions of competitors, including pricing and new product introductions.
The Clews Agency
SOURCE: The Psychic Friends Network