RBC invests in St. John's with new retail store, first in Newfoundland & Labrador

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ST. JOHN'S, Aug. 3, 2013 /CNW/ - RBC has invested in its operations in one of the fastest growing areas in Atlantic Canada with a new RBC Retail Store. Officially opened today at 61 Kelsey Drive in St. John's, this new retail store is the first of its kind in Newfoundland and Labrador. With the Kelsey Drive store, RBC now has 19 branches in Newfoundland and Labrador and 115 across Atlantic Canada.

The new store offers a fresh take on the bank branch experience with interactive advice areas, "touch" or surface screen technology, and a more open area for customers. It is designed to support the customer's "life events" such as purchasing a home or saving for retirement, offering solutions to help clients make sound financial decisions.

"St. John's is growing bigger by the day and we are thrilled to provide the area with a unique client experience to support their financial decisions," said Sean Munro, RBC's regional vice-president for Newfoundland and Labrador. "We are opening a store that invites customers to find better information through interactive merchandising, technology that is intuitive and personal, and a sales staff that are on the floor, ready to answer questions and provide advice the way people want to receive it."

RBC Retail Stores offer:

  • A casual atmosphere where clients can ask questions or gather information on their own and get personal tailor-made advice
  • State of the art interactive technology to help clients get answers to the financial questions they find important
  • Increased staff interaction to assist clients with their banking needs
  • Events and seminars for all clients and members of the community

Kelsey Drive customers have access to a full team of mobile professionals including small business bankers, commercial bankers, financial planners, investment and retirement planners, and mortgage specialists. The store is open on Saturdays and late Wednesdays and Thursdays, and offers a drive-through ATM.

"This is an exciting time for our team and we are looking forward to meeting our new customers and giving back to the community that has so enthusiastically supported us," said Debbie Bowering, manager of RBC's Kelsey Drive store. "We invite everyone to drop by for a tour at 61 Kelsey Drive so you can see how different the store is."

RBC has the largest branch and ATM network and the strongest geographic reach from coast to coast with over 1,200 branches and over 4,700 ATMs across the country. The newly designed retail stores are part of RBC's commitment to evolving its branch network into a best in class retail store and advice centre by addressing clients' four key needs: service, advice, access and convenience, and value for money.

ABOUT RBC
Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate under the master brand name RBC. We are Canada's largest bank as measured by assets and market capitalization, and among the largest banks in the world, based on market capitalization. We are one of North America's leading diversified financial services companies, and provide personal and commercial banking, wealth management services, insurance, investor services and wholesale banking on a global basis. We employ approximately 80,000 full- and part-time employees who serve more than 15 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 44 other countries. For more information, please visit rbc.com.

RBC supports a broad range of community initiatives through donations, sponsorships and employee volunteer activities. In 2012, we contributed more than $95 million to causes worldwide, including donations and community investments of more than $64 million and $31 million in sponsorships.

Image with caption: "RBC's first retail store in Newfoundland and Labrador opened today at 61 Kelsey Drive in St. John's. The new store offers a fresh take on the bank branch experience with interactive advice areas, "touch" or surface screen technology, and a more open area for customers. (CNW Group/RBC Royal Bank)". Image available at: http://photos.newswire.ca/images/download/20130803_C2657_PHOTO_EN_29416.jpg

SOURCE: RBC Royal Bank

Trish Vardy, RBC Public Affairs, Atlantic Canada, 902 421-4105, trish.vardy@rbc.com

Copyright CNW Group 2013

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