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Pulse Secures Sacramento Distributor for Its Brands and Adds Two Chain Stores

PLSB
Pulse Secures Sacramento Distributor for Its Brands and Adds Two Chain Stores

Pulse Secures Sacramento Distributor for Its Brands and Adds Two Chain Stores

Pulse Secures Sacramento Distributor for Its Brands and Adds Two Chain Stores

DENVER, CO--(Marketwired - Jul 25, 2013) - The Pulse Beverage Corporation (OTCQB: PLSB) ("Pulse"), makers of PULSE® brand of functional beverages and Natural Cabana® Lemonade, today announced it has secured distribution into Sacramento for both PULSE® and Natural Cabana® through Senuca Beverages, Inc, a rapidly growing distributor that continually expands their network of convenience and grocery stores, powerfully increasing their foothold in the greater Sacramento areas of California. John Senuca, owner of Senuca Beverages, is excited to add Pulse's entire line up of PULSE® brand of functional beverages and Natural Cabana® Lemonade to their product offerings. He states, "We are excited about this new relationship and very pleased to be offering such a high quality and great tasting lineup of beverages to our customers."

Pulse also today announced it has secured listings for Natural Cabana® Lemonade in Spartans Stores and Balls Food Stores. Spartan Stores is a leading regional grocery/drugstore retailer and wholesale distributor based in Michigan. Spartan Stores owns and operates more than 100 supermarkets throughout Michigan and supplies approximately 390 independent grocery locations in Michigan, Ohio and Indiana. Balls Food Stores operates 29 grocery stores in Kansas and Missouri under the Hen House Market and Price Chopper banners.

About The Pulse Beverage Corporation
The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Natural Cabana® Lemonade and PULSE® brand of functional beverages -- originally developed by a major healthcare company, in three health platforms: PULSE® Heart Health Formula™, PULSE® Women's Health Formula™ and PULSE® Men's Health Formula™.

For more information visit: www.pulsebeverage.com or email info@pulsebeverage.com.

Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Shareholder Relations:
Martin E. Janis & Company, Inc.
877-302-6404
investors@pulsebeverage.com
www.pulsebeverage.com

Investor and Broker Relations:
Acorn Management Partners LLC
Lance A. Beckham
678-368-4012
lbeckham@acornmanagementpartners.com

Media and Research Analysts:
Bev Jedynak
312-943-1123
bjedynak@janispr.com


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