Campbell’s® SpaghettiOs® Introduces CheeseburgerOsTM – A New Flavor for the Iconic Brand
For the first time in over twenty years, Campbell
Soup Company (NYSE:CPB) is announcing a twist on a classic favorite
with the newest flavor debut in the SpaghettiOs® line-up:
CheeseburgerOsTM. The famous O-shaped pasta, along
with its memorable “Uh Oh, SpaghettiOs” slogan, will now include another
American favorite, cheeseburgers.
For the first time in over twenty years, Campbell Soup Company is announcing a twist on a classic favorite with the newest flavor debut in the SpaghettiOs(R) line-up: CheeseburgerOs(TM). (Photo: Campbell Soup Company)
The classic cheeseburger consistently ranks as one of America’s favorite
foods. With all the cheesy, meaty deliciousness of a real burger, CheeseburgerOs
brings a flavor kids love to the SpaghettiOs lineup and gives
mom a convenient new way to keep her kids happy at mealtime.
“SpaghettiOs has been a kid favorite in homes for nearly 50
years, and the adults who enjoyed it years ago are now serving them to
their own kids and grandkids,” says Ed Carolan, General Manager, Soup &
Simple Meals at Campbell Soup Company. “Just like the original, the new CheeseburgerOs
offering stays true to our roots, providing a wholesome kid-pleasing
main dish that mom can feel good about serving to her family.”
A hit from the start, SpaghettiOs continues to see success today
with more than 120 million cans consumed just last year. The new CheeseburgerOs
is only the third time in nearly 50 years the SpaghettiOs brand
has introduced a new flavor. Previous variations include PizzOsTM
and CheesOsTM, which were seen on shelves in the
1980s. Each 15-ounce can is packed with pasta, an estimated 750 “O’s”
per can, in a delicious cheeseburger-flavored meat sauce. And, each
serving of these tender little O’s provides a full serving of
vegetables, essential vitamins and minerals and is low in fat.
To learn more about CheeseburgerOs, visit us at Facebook.com/SpaghettiOs
and on Twitter.com/SpaghettiOs
where there will be coupons for the new CheeseburgerOs flavor.
Share the great news about the new CheeseburgerOs with these:
to Tweet: After 20 yrs, they’ve finally done it: brought the tasty
cheeseburger flavor to @SpaghettiOs. Introducing a new family
to Tweet: The Cheeseburger has evolved! Introducing
#CheeseburgerOs the new meaty, cheesy flavor of @SpaghettiOs!
SpaghettiOs original flavor was launched in May of 1965,
introducing the world’s first spoonable spaghetti to moms across
America. Shortly after, the brand branched out to include sliced franks
and meatballs mixed in with the circular pasta and tomato sauce recipe.
By 1992, Campbell made the decision to expand beyond the classic circle
“O”s for which the product was named and rolled out a series of shaped
pasta SpaghettiOs including Where’s WaldOsTM.
Today, various shaped SpaghettiOs are still found on shelves
alongside the original SpaghettiOs flavor.
About Campbell Soup Company
Campbell Soup Company is a manufacturer and marketer of high-quality
foods and simple meals, including soup and sauces, baked snacks and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including "Campbell's," "Pepperidge Farm,"
"Arnott's," "V8" and “Bolthouse Farms.” Through its corporate social
responsibility program, the company strives to make a positive impact in
the workplace, in the marketplace and in the communities in which it
operates. Campbell is a member of the Standard & Poor's 500 and the Dow
Jones Sustainability Indexes. For more information, visit www.campbellsoup.com
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