iSign Media Solutions (TSX-V:ISD
), a Toronto-based provider of in-store interactive advertising services delivering ads for free to cellular phones over a Bluetooth connection, announced today that the company had signed a partner network agreement with Dynamic Digital Strategic Solutions (“DDSS”) to act as reseller for iSign’s smart antennas and smart players.
According to the news release
, “This agreement sets up a strategic alliance to deploy, sell, install, service and support a portfolio of Bluetooth and WiFi wireless proximity marketing devices with expanded capabilities.”
DDSS, with over 16 years experience in the automated equipment, marketing, digital signage, payment solutions and an ATM field in 28 states, intends to incorporate iSign as an integral part of its deploying, installing and servicing its wireless marketing devices across North America.
Officials at DDSS are confident that their product line combined with iSign mobile technology and hardware will offer extensive flexibility, multiple revenue streams, turnkey solutions at the lowest price point with unparalleled reliability.
iSign CEO, Alex Romanov, commented, “We are delighted to have been chosen by DDSS to be their partner. We have been in discussions with them since July concerning their utilizing our technology and both iSIGN and our North American distributor, GraphicMedia, look forward to supporting DDSS in achieving their multiple application objectives.”
Joe Harris, Executive Vice President of DDSS, added, “Digital advertising, which includes proximity marketing, generated $20 billion in advertising revenue in the United States in the first half of 2013, with 15% of that coming from mobile ad revenue.”
Harris detailed further, “Latest estimates predicted that global marketers were going to spend $117 billion on digital advertising in 2013. Proximity marketing is a fast growing industry and the desire to reach consumers in proximity to stores is rapidly exploding.”
He then concluded, “Our selection of iSIGN as our proximity-marketing partner is the culmination of a search conducted both domestically and internationally to find an equally superior provider in the industry. We now truly have the ability to meet the needs of any operator and environment, large and small.”
iSign Media Solutions was in the news recently when the company named Magnetic 3D as a reseller for its smart antennas and smart players
Shares gained 8.33% on the news to $0.195 per share.
Currently there are 77.6m outstanding shares with a market cap of $15.1 million.