Tech startup InMarket to offer Safeway shoppers in-store offers via cellphone app

Canadian Press, The Canadian Press
5 Comments| January 6, 2014


NEW YORK - Pretty soon, your phone might remind you to pick up laundry detergent as you peruse the microbrews in the supermarket, just a couple of aisles away.
 
Mobile shopping startup InMarket started using Apple's (NASDAQ:AAPL, Stock Forum) in-store location technology, iBeacon, on Monday to send shoppers deals, rewards and grocery list reminders inside U.S. grocery stores.
 
As of Monday, InMarket's “Mobile to Mortar” iBeacon feature is available in dozens of Safeway and Giant Eagle stores in Seattle, San Francisco and Cleveland, but InMarket says the number will grow to more than 150 in the next couple of weeks and thousands of stores, grocery and other types, by the end of 2014.
 
IBeacon is sometimes called a micro-location technology because it works similar to GPS, but much more precisely. Instead of getting you to an address, it could guide you once you are inside a store. IBeacon transmitters placed around stores use Bluetooth wireless technology to give your phone more precise information about your location. That's not possible with GPS, which don't work well indoors and aren't good at distinguishing between locations that are just a few feet apart.
 
There are other competitors in the in-store location technology space, such as iSign Media Solutions (TSX:V.ISD, Stock Forum) which interacts with shoppers using Bluetooth technology, though its coverage has been largely restricted to small test sites in Florida.

Tags: SOFTWARE - APPLICATION CONSUMER ELECTRONICS TECHNOLOGY

Rate this article
0 stars
v
Usefulness

Clarity

Credibility

Comments

416Investor
This nr proves that. http://www.stockhouse.com/news/press-releases/2013/12/02/isign-announces-that-stir-crazy-asian-grill-will-be-using-the-smart-antenna-to
2 stars
January 9, 2014
Rate this comment
0 stars
v
Usefulness

Clarity

Credibility

416Investor
Restricted to test sites in florida lol what a joke. ISD has been in a alot more states than florida. A couple countries more like it and more to come. Who writes this stuff ? Canadian press do your Due Diligence.
2 stars
January 7, 2014
Rate this comment
0 stars
v
Usefulness

Clarity

Credibility

cparry
416Investor: A handful of convenience stores in Tampa do not a network make.
2 stars
January 8, 2014
Rate this comment
0 stars
v
Usefulness

Clarity

Credibility

PennyStoc
iSign's technology is better.
1.5 stars
January 6, 2014
Rate this comment
4 stars
v
Usefulness

Clarity

Credibility

416Investor
Cparry i agree it doesnt make a network, but isigns technology is not just in a few stores in tampa that was my point.
2 stars
January 9, 2014
Rate this comment
0 stars
v
Usefulness

Clarity

Credibility

Leave a Message

You must be logged in to access this feature.