Adding to a roster that includes rapper Romeo, reality TV star and Kardashian clan member Scott Disick, mega-selling musical artist and beta tester Ke$ha, and Vampire Diaries star Paul Wesley, LX Ventures’ (TSX:V.LXV
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) soon-to-launch Mobio social media platform has a new star to add to the mix: Teen Disney actress Bella Thorne.
Never heard of her? That’s because you’re not 15.
Thorne boasts 4.6 million Twitter followers
, 5 million Facebook fans
, and will soon appear in the feature films Alexander and the Terrible, Horrible, No Good, Very Bad Day, Warner Bros' The Familymoon and the independent film Big Sky, as well as the upcoming Joel Silver-produced action flick Home Invasion.
And if that’s not enough, she’s regularly seen on TV in the Disney series Shake It Up!, and she’s got an album coming out next year… AND a book series.
And she has 2.2 million followers on Instagram
. And 47,000 on Youtube
For investors who have watched Mobio signing up increasingly important celebrities to their social media interaction platform as partners, this is undeniably the biggest signing yet.
Prices jumped 18.5% on the news, up 5c to $0.32 per share.
"The addition of Bella Thorne, a world class social media star, to our roster gives us an excellent entree to a vast young demo who are early adapters of new social tools and along with Bella, this fan base is highly influential. Bella has some of the most engaged fans on the planet, and we are happy to help her develop an even closer relationship with them," said Mobio President Mark Binns in a news release
The Mobio product is set to launch on December 1, with the company releasing a steadily growing and significant early adopter partner list every few days in the lead-up to that date.
Shares in LX Ventures have risen around 100% since late October when the company started announcing partner celebrities, and could rise higher on the back of more news – especially in light of the recent Twitter (NYSE:TWTR
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