BlackBerry chooses more traditional route to drum up buzz over Super Bowl ad

Canadian Press, The Canadian Press
0 Comments| February 1, 2013


TORONTO - After a week of massive hype for its new smartphones, BlackBerry has decided to remain secretive about its Super Bowl commercial in an effort to squeeze every bit of juice out of the pricey advertising campaign.

The Waterloo, Ont.-based company, formerly known as Research In Motion (TSX:RIM), released a single frame of the 30-second TV spot on Friday, without any explanation of what it was, or what it meant.

© The Canadian Press, 2013


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