SACRAMENTO, Calif. - A bill that would have made California the first state in the nation to require warning labels on sodas and other sugary drinks was effectively killed on Tuesday.
SB1000 by Sen. Bill Monning, D-Carmel, failed on a 7-8 vote as his fellow Democratic lawmakers doubted whether a label would change consumer behaviour. It needed 10 votes to pass.
Certain sodas, energy drinks and fruit drinks would have included a label reading, "STATE OF CALIFORNIA SAFETY WARNING: Drinking beverages with added sugar(s) contributes to obesity, diabetes, and tooth decay."
It was developed by public health advocates using cigarette and alcohol warnings as a model. Representatives of the beverage industry argued that the bill was unfair by not applying to other foods and drinks, including lattes and chocolate milk.
Monning says warning labels would be the most efficacious tool for educating people about the dangers of sugary drinks, including increased risk for obesity and diabetes.
"Changing behaviour is the hardest challenge in the world of medicine," Monning told lawmakers before the vote. "But you can't start to even make a commitment to make behaviour change if you don't have the information."
Sugary drinks have been a target of public health advocates who see them as one of the biggest drivers of preventable disease. New York City banned large drinks in 2012, prompting lawsuits and an aggressive campaign from businesses.
Monning, who previously pushed for a soda tax, said he would keep pursuing the warning labels.