Mood Media (TSX:MM, Stock Forum), a Austin Texas-based provider of in-store audio, visual and scent marketing solutions for retailers, department stores, supermarkets, financial institutions, fitness clubs as well as hotels and restaurants, announced today that the company was working with a globally recognized and respected sports brand to develop an in-store multi-platform audio-visual solution.
According to the news release, “The exclusive branded music channel, adapted to the daily rhythms and customer traffic patterns of the stores, has been rolled out across more than 250 locations in markets including Austria, Belgium, France, Finland, Germany, Hungary, Italy, the Netherlands, Monaco, Portugal, Romania, Russia, Scandinavia, Spain, Switzerland and the UK. Mood has also been chosen to arrange and execute agreements for public performance rights across Europe.”
Company president, Claude Nahon, commented, “Working with global and premier brands that recognise the power of the in-store experience to connect with customers, affect buying behavior, and create long term loyalty, is very rewarding for Mood as a business.”
He then concluded, “Our experience design experts truly understand the impact of music and visual content in reinforcing our clients' brand values and messaging objectives.”