Yangaroo Hops to PMT

What is it? Pacific Media Technologies(PMT), a TV post-production and digital services company serving the direct response and political advertising industries, signs Yangaroo as its new distributor of ads to broadcast and cable outlets.

WIIFM? Marketers can deliver high-quality video and audio files and receive date-stamped confirmations that traffic instructions have been received. (WIIFM = what's in it for me)

Who's talking? “By adopting YANGAROO's technology, we can now improve the effectiveness of direct marketing campaigns through the enhanced tune-in of HD advertising,” says PMT President Bill Hynes.

If necesary, cut and paste link: 

http://www.dmnews.com/marketing-news-bytes-april-18-2013/article/289483/