It's a book!

 

http://books.google.com/books?id=_rud5m331u8C&pg=PA12&lpg=PA12&dq=doug+short+seeking+alpha&source=bl&ots=oYYr9-eD2-&sig=Uwgwtch1LYn7RkDo7ZMz0YGvXEY&hl=en&sa=X&ei=pBDWUKrJFuaWiALEiYCgCQ&ved=0CHYQ6AEwBw#v=onepage&q=doug%20short%20seeking%20alpha&f=false