This is their biggest partner in the advertising space to date.
Founded in 1989, Horizon Media, Inc. is the largest independent media services company in the world. Horizon is dedicated to helping clients sell products and build brands through insightful marketing counsel, media-neutral strategic planning and effective negotiation and placement. Through a holistic approach to brand marketing and development, Horizon now manages over $3.4 billion in media investments for its clients and is the fastest growing independent agency in the industry.
Headquartered in New York City with a full service office in Los Angeles, Horizon has offices in San Diego and Amsterdam, Netherlands. Horizon is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies servicing 50 markets across Europe, North America, Latin America, the Middle East, and Asia Pacific.
Horizon’s mission is to make the most meaningful brand connections within the lives of people everywhere. Activated by effective use of proprietary brand research, the agency’s channel planners produce inspired media plans and the buyers execute schedules that minimize price and maximize value.
“Business is personal,” is a company belief and practice for two reasons: First, because Horizon’s commitment to client success is passionate and ingrained in the corporate culture. Second, because Horizon is passionately committed to the growth and development of its employees. As a result, Horizon has the highest percentage of client retention in the industry.
Horizon’s structure is its strength. A unique organizational structure provides optimal client service which meets every client need and exceeds expectation. With state of the art proprietary tools, Horizon’s research department provides the necessary insights to understanding client’s consumers better and is the foundation of the agency’s media strategy development and planning process.
The heartbeat of Horizon’s media buying organization is its buying clout and negotiating prowess which has created new channels based upon client needs. Successful buys are executed in all media channels, with cutting edge developments in discovering new and emerging media. Two of the fastest growing practices at Horizon are direct marketing and digital which have more than tripled over the last year.
Horizon has been recognized for its excellence with some of the industry’s most esteemed awards. These include both an OBIE and a Cannes Lion for outdoor media work for A&E, Effies for Jack in the Box, So. California Honda Dealers Association, and Sobieski Vodka. Horizon has won Media Plan of the year awards in local radio three times in recent years, for work on NBC Universal and GEICO.
Horizon media executives have been named Media All Stars in Local Radio, Out of Home, and National Television. And, Horizon Media has been named by Crain’s as one of the top 200 privately held companies in New York.
In its first industry green report, Ad Age included Horizon Media’s accomplishments for making their media business a more sustainable, environmentally aware company that takes socially responsible actions to reduce the agency’s consumption of resources with innovative technology such as EDI and Eleven. Delivering on the commitment of Business is Personal, Green Horizon was established to decrease the resource inputs and waste outputs of the agency and improve the health and well-being of its staff and the planet.