Exposure through widely read mass media. What's the catch? There has to be something worth reading to be written about. In other words, the company needs to release of material information going forward. Will they in the near future? That remains to be seen, but that Yangaroo signed on with DKC Public Relations is indicative that they may have an intriguing story to tell that is currently unfolding.

Sample headline:

 

  1. THIS AIN'T NO DED!