DGIT may have lost a little bit of market share to YOO and Extreme Reach for distributing TV ads in its most recently reported quarter, as TV revenue dropped 1%.
Remember, if we gather up to 5% market share then we're doing great.
Ad management and distribution company Digital Generation has always had a flair for the dramatic around earnings time, and it didn't disappoint this past week. Following a monstrous goodwill impairment charge of $208.2 million, Digital Generation recorded an adjusted loss of $0.42 per share as revenue rose 11% from the year-ago period. Unfortunately, shareholders had been looking for a profit of $0.05 per share. Online segment revenue spiked 40% thanks to acquisitions, but overall television revenue dropped 1%, holding back profits.
The big news, and the impetus for the company's late-week rally, appears to be the ongoing strategic review being conducted by Goldman Sachs (NYSE: GS ) . In layman's terms, strategic reviews can sometimes lead to restructurings or selling off non-core assets, but they also fuel speculation from investors that a company may put itself up for sale. On paper, Digital Generation's online and HD advertising content look poised to benefit over the coming decade, but the results have yet to truly materialize. The company may indeed be better suited under different management, but we'll have to wait and see what Goldman Sachs' assessment determines. Either way, the company bears some watching.