Selling equity to raise capital is always the preferred first route, however this is practically impossible for any Venture Exchange Company at this time. Verisante will do what every other company has done. They will sell debentures to raise funds to move forward. The interest rate will be high, however they are no longer at the prototyping stage and are manufacturing the actual final product that will immediately begin generating revenue for  both builder and user. My only criticism is that they should have realized just how difficult it would be to sell equity without some really impressive sales numbers.