TORONTO, ONTARIO--(Marketwire - Feb. 20, 2013) - TransGaming Inc. (TSX VENTURE:TNG), the global leader in developing and delivering platform-defining social video game experiences to consumers around the world, today announced an agreement with Opera Software to launch GameTree™ TV content on the Opera TV Store. Through this collaboration, GameTree TV premium branded content will now be distributed to a household market spanning a growing range of televisions and consumer electronic devices through a variety of manufacturers through the Opera TV Store. The Opera TV Store is available on Sony Bravia TVs and Blu-ray Disc players, and will soon launch with Humax, TCL and Mediatek devices.
Opera Software is the pioneering creator of Opera, a leading web browser spanning over 275 million users across computers, mobile phones, TVs and other connected devices. The Opera TV Store unites multiple devices with a single, powerful Connected TV app platform that is available across a rapidly growing range of Smart TVs, set-top boxes, and other connected devices.
Through the collaboration between Opera and TransGaming, GameTree TV content will be distributed to all Opera TV Store-supported connected living room devices through the Opera TV Store. Games will be made available to consumers through an advertisement-based revenue model, unlocking a new and long-term revenue stream for TransGaming as part of its GameTree TV monetization strategy. TransGaming and Opera are collaborating to launch GameTree TV games on the Opera TV Store before September.
"The quality of premium content from GameTree TV drew us to TransGaming as a long-term Opera TV Store content partner," said Daniel Nordberg, Director of Business Development for TV & Devices, Opera Software. "We are focused on bringing the best video, music and games apps to the Opera TV Store, with lean-back gaming a fantastic way to experience your Smart TV. The Opera TV Store features a strong, rapidly growing user base that is hungry for top tier content. GameTree TV provides exactly that."
"This partnership offers TransGaming a rapidly growing and highly monetizable market that will allow us to reach tens of millions of users through the TVs and devices they interact with each day, representing a massive revenue opportunity," said Vikas Gupta, CEO & President, TransGaming Inc. "TransGaming's leadership in the Connected TV industry continues to attract the world's most respected and accomplished technology brands, including Opera Software. The rich GameTree TV catalog of premium gaming brands is a source of unmatched competitive differentiation that we fully expect will resonate with our consumer audience and quickly translate into significant revenue."