it looks to me like HAO has learned their lesson a bit over the years. they used to only have small interest in projects and promote the heck out of them. Over the last 5 years they have focused on majority interest (they have 100% interest in the Grand Valley claims.) Takes a long time to shed old reputations.
But that being said yes the latest resuts are a great start on a 100% owned project in the right location.
doesn't hurt that they still know how to promote when needed. some good REE numbers and some good promotion could send this up quick.
is it a gamble, sure. its risky. but the upside is very nice.