Press release from Marketwire
Poynt Expands Platform Advertising Potential with New Brandscape Solution
Poynt Goes Beyond the Banner with Integrated Elegant Design for Brand Placement
Thursday, May 31, 2012
CALGARY, ALBERTA--(Marketwire - May 31, 2012) - Poynt Corporation (TSX VENTURE:PYN)(OTCQX:PNYTF) ("Poynt Corp." or the "Company"), announced today the expansion of its advertising products with the introduction of Brandscape, a persistent page takeover within the search verticals of the Poynt Platform ("Poynt" or the "Platform").
The Brandscape sponsorship provides advertisers with 100 percent Share of Voice within the search vertical of their choice - gas prices, businesses, movies, events, people and restaurants. Brandscape offers an integrated and elegant brand placement with the ability to target messages and special offers to Poynt users.
Brandscape allows users to click through directly to the sponsored brand's WAP site. Ultimately, the solution enables brands to get in front of users in a timely way when they are looking for relevant information.
"Mobile banner advertising is effective for targeting specific ads and offers but we wanted to create an ad product that became part of the user's experience," said Andrew Osis, CEO, Poynt Corp. "The presence offered by Brandscape is the solution for brands to get noticed and to reach users in a timely way in their moment of need."
Brandscape is available in Canada and the U.S. on iPhone and Android platforms. Additional information can found at www.poynt.com/brandscape.
About the Poynt Platform
Poynt is an all-in-one location-based mobile local search application that connects consumers to local offers, businesses, events, restaurants, movie theaters, gas prices and weather information at the moment they are looking to buy or acquire products and services. With more than 16 million unique users, performing more than 70 million local searches monthly on all major smartphone and tablet platforms in nine countries, Poynt is an industry leader in the location-based search market, and was recently named as one of Alberta's Fast Growth 50 companies.
About Poynt Corporation
Poynt Corp. (about.poynt.com) (TSX VENTURE:PYN)(OTCQX:PNYTF) is a global leader in the mobile local advertising space. Its Location Based Search (LBS) and advertising platform, Poynt (www.poynt.com), enhances a user's ability to connect with the people, businesses and events most important to them. Poynt is available on Android, iPhone, Windows Phone and Nokia devices, along with BlackBerry smartphones and BlackBerry PlayBook Tablets in Canada, the United States, Europe, India and Australia. Poynt Corp. entered the mobile publishing space with the acquisition of an advertising publishing platform in January 2011. Whether through the Poynt Local Search Platform or the Ad Publishing Platform, Poynt Corp. simplifies connecting consumers with businesses, retailers and events. Headquartered in Calgary, AB, Canada, Poynt Corp. trades on the TSX Venture Exchange under the symbol PYN and in the United States on the OTCQX under the symbol PNYTF.
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