I've yet to crunch the specific numbers for mobile users in China, smart phone usage, advertising dollars spent, etc... But I can tell you one thing - this is absolutely HUGE for Poynt. The goal of 20 million active Chinese users by August 2012 is speaks volumes as to what the Company believes it can achieve in the short-term.
The initial JV is targeting the PRC's Youth Movement, but it could just as easily seamlessly transition to other PRC sectors. Maybe hundreds of million of people. Just from China.
More users mean more money – user activity drives revenue through three sources: advertising, transactions, and IP Licensing fees. Not to mention the new proposed Chinese additions - such as a mobile eCommerce program!
What a great Monday morning! Follow-up blog coming in the next few weeks! Stay tuned!