Look at the info provided on Proof Centre where Dr. Holmes is listed.
Despite Proof Centre being listed as a nonprofit organization It dosn't take a scientist to suspect what appear to be competitive overtones in his comments. They are involved in biomarkers,
The media loves controversy, The # of cholesterol tests done annually make this a huge cash cow. PreVu is new and quick and it has the potential to cut into this fat bovine.
Anything new, be it an idea, or a competitive product will always have its nay sayers.
Besides the world is flat and the sun and stars revolve around it and keep your hands off my $ cow