It would seem that this Cullins chap tends to exaggerate and give false expectations. He indicated in a TV interview that they would be cash positive this year and then they had to borrow money to stay afloat. This combined with the Fall launch (not late Fall) and the lack of real fast growth of scan count from month to month, without explanation or comment, has completely discouraged investers.

I certainly hope that the adding of the west coast and the mobile units will give real growth to the scanning business. You think he would have concentrated on that earlier instead of grtting into another business before the core business was cash positive.

I certainly hope that MKI is successful so that we shareholders do get our investment back and possibly a bit of return. However, I will be reviewing anything from him very carefully until trust has been re-established.  

http://healthpopuli.com/2012/08/01/target-gets-into-the-quantified-self-biz-could-this-be-the-mainstreaming-of-self-monitoring/

http://mobihealthnews.com/18206/target-stores-to-sell-smartcoach-devices-this-fall/

http://www.medicalautomation.org/2012/10/%E2%80%9Csmartcoach%E2%80%9D-from-target/