http://business.financialpost.com/2013/02/25/rivals-attack-of-tim-hortons-in-morning-market-forces-shakeup/

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Maybe iSign would rather help the competition.............HMMMMMM

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Revenue and profit at Tim Hortons Inc. were hindered by tough competition and restructuring charges in the fourth quarter, but the company expects to see a boost in sales this year from new lunch products and an overhaul of its drive-thrus.Revenue and profit at Tim Hortons Inc. were hindered by tough competition and restructuring charges in the fourth quarter, but the company expects to see a boost in sales this year from new lunch products and an overhaul of its drive-thrus.

Until now. Its stranglehold on the lucrative fast-food morning market in Canada is under attack from rivals McDonalds Corp., Starbucks Coffee Co. and Subway Restaurants.

To be sure, the Canadian giant still commands just under 80% of the $3-billion away-from-home coffee market in this country. Coffee is the second most consumed beverage in Canada, after water for those 25 years of age or older, and 64% of Canadians drink it every day, according to Agriculture Canada. That’s more than Americans, which is a big reason why McDonald’s, the U.S. fast-food behemoth, has been spending $1-billion in the past two years setting up and renovating 1,400 McCafes in Canada. Ditto for Starbucks, which has been rolling out its breakfast sandwiches and lighter coffee blends and plans to add another 150 cafes to its stable of 1,200.

Meanwhile, there are other troubling signs for Tim Hortons. During the past four quarters, there’s been a steady decline in consumer traffic at its restaurants, the company announced Feb. 21. Although there are fewer people passing through its doors, the ones that do are spending more. Same-store sales, a critical barometer of restaurant performance, are up 2.6% in Canada year-over-year despite the decline in customer traffic.