will be completed in 4 months....at the very least that is completely funded with no upfront cash needed. by retailer or franchiser....i bet this raising is simply to not have any individual franchisere t come up with tha 500$ upfront

Im assuming they will just incorporate the 500$ over the next 12 months as each fracnhise slip it into the 2013 yearly budget for ad spend

This may be another reason the cash is need to get them outwith a short time period...no monies required by any franchise owner...just yearly ad spend budget fees