February 08, 2011 07:00 ET

iSIGN and Pinpoint Media Commence Loading IMS Software Into the Mac's/Couche-Tard Chain and Initially Forecasts 4 Million Registered Users Monthly to Receive Mobile Ads and Coupons



TORONTO, ONTARIO--(Marketwire - Feb. 8, 2011) - iSIGN Media Solutions Inc. ("iSIGN" or "Company")(TSX VENTURE:ISD) is pleased to announce that it has delivered the initial shipment of its Interactive Marketing Solution ("IMS") and Business Intelligence ("BI") 3.0 software and Transceivers to its distributor, BlueStar Inc. ("BlueStar"), who will be arranging the full installation and servicing of Pinpoint Media Group Inc.'s ("Pinpoint") digital signage network that make up the Mac's/Couche-Tard convenience store chain in the province of Quebec.

Once the initial Transceiver installation and software downloads are finalized, a total of approximately 545 additional software installations in the Quebec chain of 545 stores will be completed. Installations will then roll out into the balance of Pinpoint's digital signage network in the Mac's/Couche-Tard stores in Ontario and Western Canada. Including the installations in the province of Quebec, a minimum total of approximately 2,800 licensed software solutions will be installed across Canada.

Pinpoint's digital network within the Mac's/Couche-Tard chain consists of up to 5,600 digital signs/faces across Canada. This makes Pinpoint's network the largest single digital signage network in Canada and the third or fourth largest in North America, with 1.5 million daily customers in Pinpoint enabled locations. The enhancement of this network with iSIGN's unique software and the addition of the new AOpen digital media players/engines as required will result in an increased profile with advertisers and advertising agencies, resulting in increased revenues.

iSIGN expects that a minimum of 10% of this customer base, approximately 4.0 million customers monthly, will be unique registered users, accepting advertising, coupons, video and other rich media format downloads from our embedded IMS and BI solution software within the Pinpoint network, allowing our BI software to gather information on the transactions generated. iSIGN will also be introducing exclusive and unique applications for loyalty programs.

Pinpoint's digital network is in the process of being upgraded to AOpen media players, embedded with iSIGN's IMS and BI software, resulting in a faster and easier activation of our software by the end users, thus increasing marketing delivery and BI capture.

The participating partners all agree that upon completion of this installation, it will be the first and largest advertising/business intelligence gathering digital signage network in North America, capable of delivering millions of messages while capturing interactive shopper and subscriber preferences.

About Pinpoint Media Group Inc.

Pinpoint is the largest owner/operator of in-store digital media in Canada. With a national footprint, Pinpoint reaches an average of 1.5 million consumers a day in our convenience store network, using state of the art technology to push relevant content. Our Point-of-Sales Integration allows us to trigger ads alongside the digital receipt on every transaction, delivering truly relevant content when it matters most. Pinpoint is present in 1,400 convenience stores across Canada, with just over 5,600 digital faces. We are the clear-cut market leader in convenience/gas retail, with 85%+ share of all volume in Quebec, 65%+ share in Ontario, and 60%+ in Western Canada. Our high impact product and services have been shown in numerous case studies, whether point of sale, brand or otherwise, to build sales and brand equity. Constantly expanding and improving our networks, we have won the City of Calgary's parks and recreation rights to deploy and manage their digital solution for a roll out expected to take place beginning in January 2011. Having multiple channels allows us to get an accurate insight into what moves the industry and where is going. Additional information about Pinpoint Media can be found at www.pinpointmediagroup.ca.

About BlueStar

BlueStar is a leading solutions-based distributor of point-of-sale, bar coding, data collection, radio frequency identification (RFID), wireless mobility and security products. BlueStar works exclusively with Value Added Resellers ("VAR") partners, providing them with complete solutions at competitive prices. The company brings unequalled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. For more information please visit www.bluestarinc.com.

About AOpen

As the pioneers of ultra small form factor (uSFF) components and customizable platforms, AOpen America, Inc. (http://usa.aopen.com) remains in the wheelhouse with its strategic alliances, setting the standard for vertical market solutions via Mini-ITX platforms that provide open architecture versatility, next-generation technology and unmatched value through huge energy cost savings and readiness compliance with ENERGY STAR and EPEAT. While remaining as the true leader in uSFF components and platforms, AOpen also provides a complete array of digital signage technologies for streamlined, end-to-end solutions in consumer-grade environments and provides scalable technologies ranging from cost-efficient nettop media players to their Digital Engine™ and XC Mini flagship lines. AOpen continues to drive Innovation Economy Technology™ (I-ET) in socially responsible, green IT solutions for offices, homes and mission-critical applications. For more information please visit http://usa.aopen.com.

About iSIGN Media

iSIGN is a leading developer of location-based interactive proximity advertising solutions that deliver rich media, permission based messages, free of charge to cell phones using Bluetooth® connectivity, while providing Business Intelligence to the client. The Company's patent-pending advertising platform combines the precision of direct marketing and the tracking potential of the Web to deliver more cost effective and ROI- driven advertising than is possible via print, radio and television. iSIGN is based in Richmond Hill, Ontario with R&D and customer support operations in Vancouver, BC. iSIGN is a business partner of AOpen America Inc., having an OEM agreement for the embedding of its IMS software in AOpen's digital media players and IBM, as their Solution Provider, POS All Models. iSIGN's software solutions are also distributed by BlueStar Inc. to their network of Value Added Resellers. iSIGN is publicly traded in Toronto (TSX.V) under the symbol "ISD". Additional information about iSIGN Media can be found at www.isignmedia.com.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media's business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iSIGN Media's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on October 9th, 2009 with the regulatory authorities. iSIGN Media assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

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