Data reveals that more personalized campaigns are having a profound impact on the US retail market.
Whether in-store, within-proximity to a retail location or even while consumers are "on the go" and in transit, iSIGN's "smart" mobile advertising technology (almost) achieves the impossible - reaching a mass audience with targeted and consumer-specific messages and offers, in real-time. While consumers embrace these mobile advertising messages, promotional offers, daily deals and redeemable coupons, advertisers are provided with the kind of vital feedback they crave to craft the most accurate and focused picture of consumers yet. And the more consumers respond and accept offers or messages, the "smarter" iSIGN's technology becomes. So much so that the Digital Screen Media Association recently named iSIGN's Smart Antenna as a winner of the DSA Industry Excellence Awards for the "Best Retail Deployment - Mobile".