I-Sign has spoken about trying to get into the sports arenas at some point.This may be their opportunity,and it gets its push through a school program.The school program is probably getting paid to add this to the curriculum,but if they experiment with the metrics themselves at the sports fields,and present the results as a separate entity,and publish them,then this could be a huge push that the product works.All major schools must have sponsors that push their products at the sports fields.One school leads to another,etc,etc.All just an assumption,but I'm guessing that Baylor is getting paid for this.