Actually, the IPO is kind of relative to the state of Social Media. Over promised and under delivered. From the article:
One thing is certain: should King.com’s IPO happen, comparisons with gaming rival Zynga will be rife. Since Zynga went public in December 2011, shares have tanked by 70 per cent.
Lewis Ward, analyst at IDC, says that there are parallels between the two games makers. “Both companies were fairly dependent on a hit product. King has taken a better approach of monetizing Candy Crush, and it has avoided the buying spree that Zynga undertook after it went public. The key is how well positioned King is on mobile.”
So it's a "wait and see what happens" story.
SMK says that social media will be in the spotlight soon. Did it ever leave?
Too bad you can't short an IPO.