Loaded version:

Yappn Corp. (OTCBB:YPPN) ("Yappn or the "Company") is pleased to announce that its development platform, Yappn (, an upcoming online multi-lingual social community where people can meet, chat, engage and consume media in almost 70 languages, set to fully launch in Summer 2013, has begun to share components of its beta program with a select group of commercial clients and prospects.

 

Substance version:

Yappn Corp... is pleased to announce that its development platform,Yappn (www.yappn.com), ... has begun to share components of its beta program with a select group of commercial clients and prospects.

 

I would like to hear serious comments as to how this is newsworthy. Isn't it something to be expected durng the normal course of business? Why not just do it... get the companies signed up for testing and if any of them actually sign a contract, THEN announce something concrete. Heck, the next few NR's may as well be, 

 

"Yappn's phone call to a prospective client gets answered." 

"Yappn has arranged a meeting with a select commercial client"

"Yappn's summer launch gets closer as summer approaches"

:-)

... and so on.  The old technique of trying to build anticipation has become a joke. They should just stop it, and wait until they have something newsworthy. JMO.