Sizz, spoken like a true long, an unbelieved truth can hurt a man much more than a lie.  Investors are going to learn a valuable lesson when management plays this out .. what side of that paradox everyone ends up on is up to them.  Street wants retail for breakfast, lunch, dinner, and a midnight snack.  Feeding on the fear .. of what should be viewed as a natural process and an opportunity. 

If you have held, good on you.  Let the story be told ... trust your DD .. look at the foundation  ... visualize the value-added, explore the translation model .. connect the dots.  

Once Ortsbo hits the US market buckle up because this pony's got plenty of tricks.