Will Yappn be a brandable domain name?
If I were a betting man, which I am, I'd bet not just yes but for sure.
Brandable domains: These serve to create a unique identity for your business that will grow over time. These are either made-up words, unique word combinations or use existing words in new contexts. Examples of brandable domains include: Twitter.com, Facebook.com, Yahoo.com, Google.com, Ebay.com, and Amazon.com. In fact most of the top brands use made-up names or names used in a new context.
Purely made-up names can be a bit harder to market at first because you have to get the name imprinted into the minds of customers. Importantly not all made-up names are of the same quality. Some names are hard on the ears, long, hard to remember and impossible to spell. Other names are short, sound good, are easy to remember and spell. Good examples on NameBrandable include Lemonado.com, Fridgeo.com, Geldy.com, uDexo.com, Twesire.com, Raola.com, Pliso.com,Nowtella.com, Ziphy.com and others. These are distinctive, memorable and can be built into great brands.