Marktwane, I agree with your first three announcements, but the fourth usually never comes, i.e. O4O.

It's the same old, same old... 1.lets announce that opportunity exists... 2.and then later announce that we're getting closer to the opportunity.... 3.and then later announce that we're even closer than we were before.... 4.and then announce that it's not working and we have to try something else.