Calgary & Toronto, Canada—March 15, 2012—Poynt Corporation
Under the JV agreement, Poynt Corp. has undertaken to integrate Ortsbo, initially as an available item on the Poynt carousel, into the Poynt Platform and provide Intertainment with reciprocal access to, and use of, its advertising inventory. The JV will also investigate complementary revenue generating opportunities, including additional real-time experiential translation opportunities, and the integration of Intertainment’s Ad Taffy click-to-call technology.
“Providing users with an immersive local experience has always been important to Poynt Corp. and the integration of Ortsbo will allow Poynt users to have translation capability within the application in real-time in the language of their choice,” said Andrew Osis, CEO of Poynt Corp. “Intertainment has been an industry leader in real-time translation and we are excited to pursue additional opportunities.”
“The Ortsbo real-time experiential language technology when combined with Poynt will provide an unmatched local service offering on a global basis, truly allowing consumers to increase their utility within each platform” said David Lucatch, CEO, Intertainment and Ortsbo. “We are excited to see what new innovations can be created through this strategic partnership.”