shint... if macD's was enthusiastically announcing that they have millions of people coming to their restaurants every day but failed to say they weren't buying anything and then later announced that it was costing them millions a year to get those people into their outlets... and that it was all in hopes that they would buy something but they failed terribly at doing it... there really wouldn't be much difference, would there.  There's a big difference between how macD's marketed their products and how int is marketing theirs.  And to try to compare the two is no different in comparing something that works with something that doesn't work.