"In layman's terms that means Google has verified whatever 100 million users quoted = that many distinctive internet addresses or emails."
You have no idea how google analytics works. "Internet addresses or emails"? Hahaha.... Do you even have an analytics account?
Int gave temporary, limited access to certain sections of Ortsbo's google analyitcs account. It showed unique users. Its easy to fake.
Have you ever bothered to ask anything about their organic search engine rankings? Referrals? Bounce rate? I'm guessing that I lost you 12 words ago...