If anyone wants to know what it is like to run a drill program, try playing the popular board game called Battleships. Pretend the battleships are ore bodies and go out and try to find them. Geologists are working with clues on where to drill so in this way they have an advantage over picking the drill holes randomly. In Battleships, once you make a strike, you then fire in all directions from the strike to find the extension of the battleship (or ore zone).
Rather than drilling a hole to create news, I would bet that they are drilling to acquire information about the geology, mineralization or orientation of the ore zone. Usually the guy on site could care less what the stock is doing...he (or she) is far too busy.