To protect shareholder value, the bigwigs might keep eye out for a cheaper office near Blue River.
Instead business suits they can wear jeans. That would match better to their Management by Jeans (only rivets in the office).
Then could be decided on the next AGM, to build a stake next to the blockhouse headquarters.
As an incentive and threat for the bigwigs at the same time.
Of the money saved they should buy as a confidence building measure let's say some million shares from market.