Who cares about a plan?? It is Serono who has to sell Egrifta.  A plan by Thera is not going to help.

I have a plan for Serono, perhaps someone can take this to the board. The plan is simple. Hire a better marketing company to advertise Egrifta.

Havenger2001 I agree with you.  Sell the company and put us out of our misery.